iMaps SEO? Apple Maps for iOS 6 and the new local search optimization agenda

Written by admin on . Posted in Search Engine Marketing, Technology

**Update 6/12/2012 5:35 est**

How to submit your business listing to Apple Maps for iOS 6

Apple will be aggregating its business listing data through Axciom, infoUSA, Localeze and Yelp.

So, make sure your Yelp profile is up to date and “claimed”. This seems to be the easiest way for inclusion. But, if you’re a new business you’re going to want to make sure you’re in all the primary data sources anyway. In some cases you’ll have to pay, such as, having no “landline” that can be verified.

I’m betting that Apple will set up some type of a “Business Resource Portal” eventually. It only makes sense that they will want to control that aspect of the iOS, since there’s billions of dollars to be made in a vertical they are completely new to.

But, for now, you can follow these links and claim your profiles which will ensure your inclusion to iOS 6 Maps when its released this fall:



**UPDATE 6/11/2012 3:30pm est**

Apple Maps for  iOS 6 announced officially at WWDC.

So, the new Apple Maps was announced as expected. During the Keynote Tim Stevens said: “Beautiful, beautiful maps. Now, part of Maps is local search… we have already ingested more than 100 million business listings”.

This is a game changer.  Data has been collected through anonymous sources, and it looks as if this new opportunity can be utilized to its fullest through your own dedicated app that will be integrated and promoted inside the Apple map application!

What does this all mean? Well, there’s 365 million iOS 6 enabled devices, that will now use a business listing data source other than Google to populate its Maps.

We’ll update again here, as soon as we get to play with the iOS 6 beta that’s being made available TODAY! Hopefully we’ll have a better understanding of how exactly business will be able to edit and modify their “Apple Map business info card”, whether by dedicated app or through your itunes account perhaps.

This is HUGE NEWS for the future of internet marketing.  iOS6 will also have a dedicated app notification banner to notify all mobile users that you have an app for download, with redirect to the app store.

preview from apple


original post from June 7th, 2012:

As soon as next week, SEO’s from all over the world will be presented with new challenges and opportunities. Apple maps will be the new SEO hurdle. I’m surprised more people aren’t talking about this.

Since nobody truely knows what it will look like aside from a few leaked screen shots.

So, what does this mean for local SEO? Well, considering there’s potentially 1oo’s of millions of devices that would use this new mapping technology from Apple, that will equate to BILLIONS of local searches that are not on Google maps.  A big advantage of Google maps is the searching capabilities, I can find even the most unknown little shops, restaurants or companies in the most unknown places. Any alternative less powerful than that will be a huge disappointment.

It’s been confirmed that Apple is going to use to some capacity with its maps. With acquisitions like Placebase, Poly9 and C3 technologies in the past couple years, it’ll be interesting to see how it all melds together.  OSM does not have robust business data. So, I’m wondering how all of this will play out.

How will businesses register for the new Apple maps? Where and when will we be able to place that all important link to our websites? I just can’t think of a new map solution without it… What about business reviews? I’m hearing no chatter about this, which is strange.

As developers, iphone users, and apple-worshipers in general hold their collective breaths for Monday’s WWDC opening… Well, SEO’s and business owners should be paying attention too!



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